CLIENTS  &  PROJECTS ︎︎︎



53th UAE National Day
UAE FA Re-branding
UAE Football Association
Mimii ® Fine Jewelry
NO-VA / Athleisure
Novsus ®
CHAIR.co
Dubai Expo 2020
UAE Pavilion Branding
UAE Pavilion —Pictograms
LDB 18 —Time is Subjective
Studio D04
Sarra HMS
Shamsa AlAbbar ®
Thil ® — Clothing Brand
Grey Area — Dinner Experience
Beit — Concept Store
Tinkah Studio — Tincase
UAE National Day‘s
Spirit of the Union
WM
Bazza







IG / claurivera
hola@claudiarivera.org

TIME IS SUBJECTIVE 2018 ®
UNITED ARAB EMIRATES  — EMOTIONAL STATES AT LONDON DESIGN BIENNALE.

Following the theme ‘Emotional States’, each design team had to develop a concept surrounding their given country.
Our concept ‘Time is Subjective’ elevates the UAE’s primary texture, desert sand, into the controllable element of passing time. Whilst time and the symbol of the hourglass is a universal measures, it can be an extremely individual speed depending on your emotional state. The speed of change throughout the seven Emirates provides the primary inspiration for our installation. 7 Rows of 10 hourglasses appear suspended in mid-air within the vaulted mezzanine space. The 7 rows rotate in a wave as if supporting each other to push forward and depict the UAE in a constant state of motion. The number of hourglasses also acts as a monument to the most important decade in the UAE’s history. The ’70s marked its unification and its all-encompassing transformation.